About This Course
This short course is designed to equip participants with the essential skills to effectively leverage digital platforms for marketing products and services in the Ugandan context. The module will cover a range of digital marketing channels, strategies, and tools, with a specific focus on the unique opportunities and challenges of the Ugandan market.
Duration | Contact Hours | Fee (UGX) |
---|---|---|
3 months | 2 days per week – 2hrs per day | 400,000/= |
Evening classes – 7pm-9pm (Tuesday & Wednesday) or Sunday Classes – 9am-2pm (4hrs) | Online and Physical | August, September, & October 2024 |
Tags
#BugemaU, #BugemaUniversity, #BusinessGrowth, #ContentMarketing, #DigitalAdvertising, #DigitalMarketing, #DigitalMarketingTraining, #DigitalSkills, #DigitalTransformation, #MarketingAnalytics, #MarketingCourse, #MarketingCourses, #MarketingEducation, #MarketingSkills, #MarketingStrategy, #MarketingTrends, #OnlineMarketing, #PPC, #SEO, #SocialMediaMarketing, Counselors, Mental Health Nurses, Psychiatrists, Psychologists, School Counselors, Social Workers, Therapists
Learning Objectives
Understand the digital marketing landscape in Uganda
Develop a digital marketing strategy
Utilize various digital marketing channels (social media, search engine optimization, email marketing, content marketing)
Analyze digital marketing performance metrics
Adapt digital marketing campaigns to the Ugandan market
Target Audience
- Counselors, Psychologists, Therapists, Psychiatrists, Social Workers, Mental Health Nurses, School Counselors
Your Instructors
Viva Kasingye
Web Developer, Entrepreneur
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<h3>Kasingye Viva</h3>
<p><strong>Born:</strong> November 15, 1997, Kanungu District, Uganda<br /><strong>Ethnicity:</strong> Bakiga<br /><strong>Nationality:</strong> Ugandan<br /><strong>Education:</strong> Software Engineering, Bugema University (Class of 2025)<br /><strong>Occupation:</strong> Web Developer, Entrepreneur<br /><strong>Founder of:</strong> Bwindi Web Hosting Services Uganda</p>
<h4>Early Life and Education</h4>
<p>Kasingye Viva was born on November 15, 1997, in Kanungu District, southwestern Uganda. He is of the <strong>Bakiga</strong> ethnic group, one of the largest communities in western Uganda. Kasingye is the second of eight children born to <strong>Wilson Wamala Gongo</strong> and <strong>Jackline Kyomuhendo</strong>. He attended several schools for his primary education, including <strong>Kayonza Muslim Primary School</strong>, <strong>Butogota Primary School</strong>, <strong>Ntungamo Primary School</strong>, and <strong>Ntungamo Parents Primary School</strong>. He completed his secondary education at <strong>Kinkiizi High School</strong>, where he pursued both O-Level and A-Level education from 2012 to 2017.</p>
<p>Kasingye is currently pursuing a degree in Software Engineering at <strong>Bugema University</strong>, with an expected graduation year of 2025.<br /><strong>Source</strong>: <a href="https://kc.bugemauniv.ac.ug/author/kasingye/" target="_new" rel="noopener">Bugema University</a></p>
<h4>Career</h4>
<p>Kasingye Viva is the <strong>founder and CEO of Bwindi Web Hosting Services Uganda</strong>, a company providing affordable and reliable web hosting solutions to clients across Uganda and internationally. His technical skills in web development and digital management have enabled him to design and maintain websites for various businesses. Kasingye is also active on <strong>GitHub</strong>, where he shares development projects and engages with the developer community.<br /><strong>Sources</strong>:</p>
<ul>
<li><a href="https://bwindiwebhosting.com/" target="_new" rel="noopener">Bwindi Web Hosting</a></li>
<li><a href="https://github.com/vivakasingye/" target="_new" rel="noopener">GitHub</a></li>
<li><a href="https://bwindiwebhosting.com/all-team/kasingye-viva/" target="_new" rel="noopener">Bwindi Web Hosting Team Page</a></li>
</ul>
<h4>Personal Life</h4>
<p>Kasingye is currently single and devotes much of his time to his entrepreneurial and web development ventures. He actively shares updates and engages with followers on social media platforms, including <strong>X (formerly Twitter)</strong>, <strong>Instagram</strong>, and <strong>TikTok</strong>.<br /><strong>Sources</strong>:</p>
<ul>
<li><a href="https://x.com/vivakasingye1" target="_new" rel="noopener">X (Twitter)</a></li>
<li><a href="https://www.instagram.com/vivakasi/" target="_new" rel="noopener">Instagram</a></li>
<li><a href="https://www.tiktok.com/@vivakasi" target="_new" rel="noopener">TikTok</a></li>
</ul>
<p>Kasingye is also involved in online communities and contributes as an author and editor to <strong>The Prism Uganda</strong>.<br /><strong>Source</strong>: <a href="https://theprism.co.ug/author/admin-2/" target="_new" rel="noopener">The Prism Uganda</a></p>
<hr />
<h3>References:</h3>
<ol>
<li><a href="https://bwindiwebhosting.com/" target="_new" rel="noopener">Bwindi Web Hosting Services Uganda</a></li>
<li><a href="https://kc.bugemauniv.ac.ug/author/kasingye/" target="_new" rel="noopener">Bugema University</a></li>
<li><a href="https://github.com/vivakasingye/" target="_new" rel="noopener">Kasingye Viva on GitHub</a></li>
<li><a href="https://x.com/vivakasingye1" target="_new" rel="noopener">Kasingye Viva's X (Twitter)</a></li>
<li><a href="https://www.instagram.com/vivakasi/" target="_new" rel="noopener">Kasingye Viva on Instagram</a></li>
<li><a href="https://www.tiktok.com/@vivakasi" target="_new" rel="noopener">Kasingye Viva on TikTok</a></li>
</ol>
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